The first Paysan Breton butter
was made in the Landerneau dairy using the cooperative's milk, a quality raw material that guaranteed a great tasting product. The farmers came up with the idea of using their traditional skills and region's authentic flavours to produce a quality butter that would provide a market for their milk. Paysan Breton was the first brand to carry on the tradition of moulded butter. The company has been the market leader for the last 45 years.
The gingham brand
It was while having lunch in a restaurant that the dairy master at Paysan Breton and two of his colleagues came up with idea for the packaging of their butter – one that would enhance its local and traditional aspect. On seeing their tablecloth they thought, 'why not wrap our butter in gingham paper'! The distinctive gingham greaseproof packaging for the Paysan Breton brand then made its first appearance in the store aisles. It rapidly became the symbol for great tasting products combining tradition and simplicity.
The first logo
Once the brand had started to develop in France, the company decided to create its first logo depicting a Breton farmer. In the same year Paysan Breton Emmental was released onto the market.
Our Emmental
first appears in stores. This sweet, fruity cheese is a delight to palates young and old.
Paysan Breton began to export
Paysan Breton exported its first products, butter and Emmental, to Senegal. Within a very short space of time the products were exported to the whole of West Africa. Today, Paysan Breton is sold in over 90 countries.
The first TV advert
Paysan Breton appeared on the small screen for the first time with an advert for its Moulded Butter 'comment ne pas rester nature' (even better on its own) (+video)
Paysan Breton, firmly Breton
adopte un nouveau logo sur lequel apparaît le triskel, symbole breton par excellence. La marque se développe partout en France et dans le monde et veut réaffirmer l’origine de ses produits. Vous avez déjà entendu parler de la fierté bretonne ?
Madame Loïk, a taste of Breton freshness
Already highly successful, Paysan Breton decided to branch out into the fast-expanding spreadable cheese market and created an innovative cheese with a unique texture. The Madame Loïk Fromage Fouetté Nature au sel de Guérande (plain whipped cream cheese with Guérande sea salt) was launched onto the market. Madame Loïk Fromage Fouetté a fresh, light and airy whipped cream cheese proved to be a great success. (+ pub 2000 ?)
Crêpes and Buttermilk long live Brittany!
Paysan Breton expanded its range with two traditional Breton specialities, crêpes and buttermilk, which the cooperative had already been producing for over 20 years. They have since become popular with many French people.
Paysan Breton is ranked among the top 30 leading brands
Paysan Breton has been expanding for over 45 years without ever forgetting its cooperative origins and its taste and quality pledge. Values that the French appreciate: in 2015, Paysan Breton became one of the leading 30 brands purchased by French households and was entered into the Grand Livre des Marques (The Big Book of Brands), reserved for brands that are enjoyed by over 70% of French people.
Crêpes any time, anywhere
with our filled crêpes! We rolled up our Authentique crêpes and filled them with top-quality ingredients so you can finally take delicious, well-made crêpes with you wherever you go. With fillings including strawberry jam, chocolate chips and fondant, and salted butter caramel, you'll never need to go hungry or eat a flavourless snack ever again. It seems the best way of resisting temptation is to give in to it...
A mild break from the daily grind
With our extra-mild fermented milk. In addition to its buttermilk, Paysan Breton launched a fermented milk that stands out from the crowd due to its extra-mild flavour and low fat content of just 0.5%. This light, additive-free beverage is refreshing and pleasant to drink.
Paysan Breton finally reconciles fans of unsalted and salted butter
with its new La Pointe de Sel butter. This product offering a fuller flavour than unsalted butter and less salt than slightly salted butter is a long-awaited compromise settling the nationwide debate over whether unsalted or salted butter is best. Innovative as ever, Paysan Breton invented a new category of butter to satisfy a wide range of French consumers.
Products with reduced salt
meeting your new requirements while retaining what you like about our products. Following La Pointe de Sel butter and Madame Loïk plain reduced-salt cheese, Paysan Breton introduced a reduced-salt version of its grated Emmental that is still additive-free and made with milk from western France.
Madame Loïk undresses
by removing the cardboard sleeve around the tub for all varieties in the range. This 30% reduction in pack size demonstrates Paysan Breton's commitment to minimising the volume and environmental impact of packaging.
Our filled crêpes go recyclable
with new recyclable paper outer packaging and individual bags. Paysan Breton ditched plastic to become the first brand to offer filled crêpes in recyclable packaging!
Paysan Breton signs the Too Good To Go pact on tackling food waste
By signing the binding Too Good To Go pact, Paysan Breton made a commitment to inform and educate consumers about use-by dates and do its utmost to tackle food waste. Our website also includes low-waste recipes!
Curves and cardboard for our butter tubs
People went wild in the butter aisle for cardboard-packed goodness when Paysan Breton switched from plastic butter tubs to a new round recyclable cardboard container.
Our butters put on a good spread...
with the launch of our new spreadable butter varieties, a must-have at breakfast time! Available in unsalted or slightly salted versions, Paysan Breton promises you a gentle start to the day!
Paysan Breton creates a buzz on Instagram!
Paysan Breton is riding the Instagram wave. Over a relatively short period of social media presence, we have become the 51st most-followed agri-food brand on this platform!
Organic Emmental: the baby of the family
Paysan Breton's new organic Emmental available grated or in slices has arrived in style for all your summer appetisers. We're going back to nature!